DOT-CAR plans to establish coffee tourism farm in La Trinidad

La Trinidad, Benguet – The Department of Tourism-Cordillera is eyeing to establish a coffee tourism farm at the capital of Benguet to promote this town’s coffee industry.

DOT-CAR Regional Director Jovita Ganongan, during the opening ceremony of the municipality’s coffee festival, said that the agency now targets to find an ideal coffee plantation in the municipality to transform it into a coffee tourism farm.

As reported by Mt. Province Broadcasting Corporation, Ganongan said that for a plantation to pass and become a tourism site, it requires the presence of coffee trees, a coffee processing center, and an accommodation area for tourists or visitors.

Ganongan added that farmers in said area should have coffee products to offer to the visitors for them to experience the ‘from coffee bean to cup experience’.

This, as stated by Ganongan, will enable them to help in the marketing of their products instead of just delivering them to the market.

The agency will also conduct free community capacity tourism farm training once they will find a plantation that will pass as a coffee tourism farm.

Further, in her speech, Ganongan stressed the crucial role of coffee growers and farm operators in ‘creating a value-added tourism product that will highlight La Trinidad's farm tourism offerings as additional offers aside from the already existing strawberry and flower industry.

At present, the municipality of La Trinidad is now on its second day of celebrating its Coffee Festival, which runs from December 7 to 11, at the La Trinidad Municipal Park.

The festival will feature a Coffee Forum, a Search of the Best Coffee-Inspired Cake Token, and Coffee Art the Park.

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